Questionnaire On Coffee Preferences On Jackson Street Essay

†¢ Differing reasons for responding to the questionnaire can lead to data inaccuracies, for example some respondents might see your topic in a very positive light, whereas some may be against it. Application to the case study A street questionnaire about coffee preferences on Jackson Street might yield useful data, particularly if participants are rewarded with a chocolate fish. After having surveyed the amount of foot traffic in Jackson Street during normal business hours, this method might then help to answer our second objective â€Å"2. To find out if the quantity of foot traffic will translate into a profitable income for a new coffee shop.† An example of a questionnaire that Potential Traders Ltd could use in this research project is: Focus Groups Definition â€Å"A focus group is a common qualitative research method used by companies for marketing purposes. A focus group typically consists of a small number of participants, usually around six to twelve, from within a company s target market. The consumers are brought together and led through discussions of important company and brand topics by a moderator.† (SmallBusiness, n.d.) Researchers will usually design the focus group based on the research question. There are four main characteristics researchers consider when designing focus groups: 1. The level of moderator control- Depending on the topic and the participants the moderator may be highly involved in the discussion, or they may have virtually no involvement andShow MoreRelatedCOMM292 Case Studies23202 Words   |  93 Pagesbackgrounds in finance or economics. I’ll start with Tom Giffen, who was a self-professed introvert and who was passionate about the Chicago Cubs baseball team. Professionally, prior to business school, Griffin worked as a financial analyst on Wall Street for a few different firms. 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